If candidates are disappearing after interview invitations — or not showing up on day one — the instinct is to blame applicants. But 56% of UK employers admit they're likely to ghost candidates themselves. If it's happening to you consistently, your hiring process is telling people something you don't intend.

In this episode, Claire and Sarah cover why candidate ghosting has become so common, what drives it on both sides, and the specific things — a clunky assessment, slow responses, a bad Glassdoor profile — that make people disappear before they've even met you.